Effective Strategies For Lead Generation and Appointment Setting

Time is money and in order to make the most of the time spent on generating new leads for your business here are several very important guidelines that must be followed. These steps are essential in order to achieve successful results from your business growth and development efforts.
• Decide on who you want to target - based on specialty, geographic area, size of the company, etc.
• Create database of companies that match your criteria - collect information such as address, phone number, and website.
• Find out who the decision makers are within those companies - in order to be affective and not waste your time with the middle men, you have to go right to the source a.k.a. decision maker.
• Make initial contact with that decision maker by means of mail or e-mail - that will put you and your company into their memory bank. Cold calling does not work.
• Make a secondary contact by phone- even though you may have to jump over many hurdles to get through, your persistence will pay off and you will get to have a conversation with the person or people that have the power and ability to buy your goods or services
• Schedule a face to face meeting with them and make your presentation - this is your chance to create chemistry, build a relationship, and, ultimately, make a sale.
Seems tedious and time consuming............it is. That is why many companies decide that their time and human resources would be utilized better doing other things and outsource their lead generation and appointment setting to qualified business development professionals. Outsourcing saves you time, money, office space and equipment and, what's most important, it produces results.